Social projects
At Ladran Gaucho, we want to make this a better, more humane, and more homogeneous world. With some of our collections, we promote and encourage the development of women in disadvantaged communities and the preservation of locally manufactured crafts, adapting them to new product categories such as animal fashion.
Ladran Tanzania social project
Ladran Tanzania social project
The Ladran Tanzania social project promotes the development of women at risk of social exclusion from several Maasai tribes in the Ngorongoro Valley (Tanzania). We also adapt traditional Maasai handicrafts to the products in our catalog, supporting a unique and distinctive manufacturing process and increasing its awareness in other parts of the world through you: our customers.
How did this initiative come about?
During a trip to Tanzania, after visiting the spectacular Ngorongoro Crater and all the species that live there, we went to learn about the Mangola Project ; a beautiful mission led by priests Pepe and Miguel Ángel, true adventurers, two examples of absolute dedication. They settled there 40 years ago, where they have created a macro-community with a school, hospital, church, common areas, homes, and more.
Visiting the village and the facilities they had worked so hard to build, we learned about the history of the Maasai women's cooperative and the typical products they made there to sell to tourists on photo safaris. In these tribes, women, historically and culturally, have played a completely secondary role, facing social exclusion. The Maasai have taught them to have a trade, valuing what they know how to do. The Maasai wear very colorful clothing made of small beads sewn onto pieces of leather .
It was then that we saw the opportunity to create a wonderful initiative to collaborate with these women. We were able to adapt the typical designs of their clothing to Ladran Gaucho products: and thus, the Ladran Tanzania collection was born!
The cultural life of the Maasai is full of celebrations, and both men and women wear these colorful garments during these festivities. They sing and dance, jumping in a row. The small, warm-colored balls that make up these designs make the dances even more striking. That's why we want our pets and ourselves to wear the designs from the Ladran Tanzania collection to celebrate, as a tribute to these women and the Maasai culture .
Social project Ladran México
Social project Ladran México
The Ladran México social project supports indigenous Mexican culture and its artisans in several regions. We even have the "Indigenous Hands" seal of quality awarded by the Mexican government. In this way, we support the economy of these Mexican regions by creating jobs and promoting the beauty of Mayan culture.
How did this initiative come about?
With the Tanzania collection already in operation for several years, and with the pleasure of promoting our social project with the Maasai through the products in the Tanzania collection, we came across Mayan culture and the beautiful handicrafts that indigenous women handcraft with their weaving.
We had seen these manufactured goods adapted to fashion products like handbags and hats, and once again, we asked ourselves, "Why not animal fashion?" We began pulling strings, never better said, until we found our long-awaited Mexican artisans. After a lot of work and long conversations, we traveled to Mexico to meet them and, finally, shaped the designs for the Mexico collection.
With the Mexico collection, you will be supporting our artisan manufacturers, the women weavers who manufacture the designs with impressive skill, the Mayan culture and its indigenous crafts, the economy of these Mexican regions, and the promotion of that culture.
In this collection, in addition to being beautiful due to its color, we decided not to use animal-derived leather, a request from some customers who preferred to use synthetic materials such as leatherette for their animals, and their wishes are our command.
Social project Ladran Ghana
Social project Ladran Ghana
The Ladran Ghana social project was our third. With this project, we support Ghanaian women who suffer from a lack of opportunities to develop their artisanal skills. Our mission is to build a future where the talent and creativity of these women are appreciated worldwide and become a source of income. To this end, we integrate traditional techniques and designs into our Ghana dog beds or baskets, made from elephant grass—a typical material from the area, similar to wicker but softer, more durable, and more comfortable for our pets. In this way, we are not only offering a high-quality and original product, but we are also contributing to the preservation of Ghana's cultural heritage, generating a positive impact both economically and culturally.
How did this initiative come about?
When we started making dog beds, we were very clear that we wanted to have another social project for this product, as we were already doing in Tanzania and Mexico with collars and leashes. We learned about Elephant Grass and the decorative products that were made for export around the world. So, once again, we asked ourselves: why not adapt it to animal fashion?
We went to the city of Kumasi, also known as the "Garden City" due to the variety of plants found in the surrounding area. There, we met Aysha, an enterprising woman who showed us about Ghana's rich culture and elephant grass crops.
She explained that this material is a plant commonly used by local farmers as livestock feed due to its rapid growth. It also has surprising properties: it's durable, resistant, and soft in texture. She then showed us how about twenty women made products, mainly home decor, from the dried grass. It was then that we designed our basket beds, also choosing the patterns and colors.
Thus was born the Ghana collection and our social project in this country and its culture. A social initiative dedicated to supporting Ghanaian artisan women and promoting their products. Over time, our dog baskets have become a huge success, contributing to the sustainable economic development of the region.
Why do Ladran Gaucho clients collaborate with this initiative?
All Ladran Gaucho customers who purchase any product from the Tanzania, Mexico, or Ghana collections will be directly supporting our social projects and everything that comes with them. These artisans have become our suppliers, providing them with work and a source of income. They have managed to adapt their designs to our products and achieve the required quality so we can market them and promote their cultures and crafts.
At Ladran Gaucho, we believe in philanthropy and charitable investments as a means, not an end . In other words, by making them our suppliers and an active part of Ladran Gaucho, we collaborate in the development of their businesses and in the self-sufficiency of these artisans' jobs and salaries, contributing to their family unit with the work they do. If we simply donated a percentage of the profits, they wouldn't be part of our company. As our suppliers, they are a fundamental part of Ladran Gaucho and part of "our family."
Do you like our initiative? Support us by purchasing any product from the Tanzania, Mexico , or Ghana collections .
