In Ladran Gaucho we want to make the world a better, more humane and homogeneous place. With some of our collections we promote and encourage the development of women in disadvantaged places and the maintenance of manufactured crafts, adapting them to new product categories such as animal fashion.
Do you want to know more about our social projects?
Ladran Tanzania Social Project
The social project Ladran Tanzania supports the development of women, who are at risk of social exclusion, from various Maasai tribes in the Ngorongoro Valley (Tanzania) and in southern Kenya. We also adapt the traditional Maasai handicrafts to the products in our catalogue, supporting a unique and highly characteristic manufacture and giving it greater visibility in other places.
HOW DID THIS ACTION COME ABOUT?
After visiting the spectacular Ngorongoro Crater and all the species that live there, during a trip to Tanzania, we went to see the Mangola Project; a beautiful mission run by the priests Pepe and Miguel Ángel, true adventurers; two examples of absolute dedication. It has been 40 years since they established themselves in that place where they have created a macro-community with a school, hospital, church, communal areas, housing, etc.
Visiting the village and the facilities that, with so much work, they built up, we learned about the history of the women’s cooperative of the Maasai tribes and the typical products that they made to sell to the tourists who came on a photo safari. In these tribes, historically and culturally, women have had a completely secondary role, being in a situation of social exclusion, they have taught them to have a trade, giving value to what they know how to do. The Maasai wear very colourful clothing made of small balls, or beads, sewn to pieces of skin.
It was then that we saw the opportunity to create a beautiful initiative to collaborate with these women. We were able to adapt the typical designs of their clothing to the products of Ladran Gaucho, a brand that we had just started with production in Argentina and Spain: and that is how the Ladran Tanzania collection was born!!!!
The cultural life of the Maasai is full of celebrations and both men and women wear these colourful clothes during these festivities. They sing and dance, jumping all in a row. The small, warm-coloured beads that compose these designs make the dances even more eye-catching. That is why we want our pets and ourselves to wear the designs from the Ladran Tanzania collection to celebrate, as a tribute to these women and the Maasai culture.
Ladran Mexico Social Project
The social project Ladran Mexico supports the indigenous Mexican culture in various regions and their handicraft manufacturers, and in fact we have been awarded with the quality stamp “Manos Indígenas” (Indigenous Hands) by the Mexican government. In this way we help the economy of these Mexican regions by generating jobs and promoting the beauty of the Mayan culture.
HOW DID THIS ACTION COME ABOUT?
W With the Tanzania collection already up and running for several years and with the pleasure of making our social project with the Maasai known through the products of the Tanzania collection, we came across the Mayan culture and the beautiful handicrafts made by indigenous women with wool yarn.
We had seen these handicrafts adapted to fashion products such as bags and, once again, we said to ourselves, why not animal fashion? We started working until we found the Mexican handicrafts we were looking for. After a lot of hard work and long conversations with a time change, we finally gave shape to the designs of the Mexico collection.
With the Mexico collection you will be supporting our artisan manufacturers, the women weavers who manufacture the designs with impressive skill, the Mayan culture and its indigenous crafts, the economy of these Mexican regions and the promotion of this culture.
In this collection, besides being beautiful for its colourfulness, we decided not to use animal leather, a demand from some customers who preferred to use synthetic materials such as leatherette for their animals and their wishes are our orders.
WHY DO LADRAN GAUCHO CUSTOMERS COLLABORATE WITH THIS INITIATIVE?
Every customer of Ladran Gaucho who buys any product from the Tanzania or Mexico collections will be collaborating directly with our social projects and all that this involves. These local crafters have become our suppliers, giving them work and a source of income, we are their first and only foreign wholesale customers, they have managed to adapt their designs to our products and achieve the required qualities so that we can market them and promote their cultures and crafts.
At Ladran Gaucho we believe in philanthropy and charitable investment as a way and not as an end. That is, by making them our suppliers and an active part of Ladran Gaucho, we collaborate in the development of the business and the labour and salary self-sufficiency of these artisans, contributing to their family unit with the work they do. If we simply donated a percentage of the profits, they would not be part of our company. Being our suppliers they are a fundamental part of Ladran gaucho.