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The story of Ladran Gaucho was born from a lifelong love, vocation and dedication to dogs together with the desire to make the world a better place.

With these two premises we designed an original pet product that would support local craftsmanship and adapt it to the “animal fashion”. In this way we were creating a product that did not exist in the market, that could be in demand and, at the same time, supporting craftsmanship and the people who dedicate themselves to it; usually disadvantaged people.